AI-powered CRM for a fashion e-commerce brand

The challenge

A growing fashion and accessories e-commerce business was losing customers to fierce competition: cart abandonment was rising and repeat purchases were falling. Marketing, sales and support each held part of the customer picture, so campaigns were broad and hard to target.

Our approach

We built a CRM that brings customer data from the storefront, email and support into one profile per customer. Recommendation models drive personalised product suggestions, and marketing teams run automated journeys for abandoned carts, win-backs and loyalty.

The platform is built to handle seasonal traffic peaks, and personal data is handled in line with privacy regulations.