# AI-powered CRM for a fashion e-commerce brand

Cart abandonment was rising and repeat purchases falling, with customer data split across marketing, sales and support. A unified CRM with single customer profiles, AI product recommendations and automated, personalised marketing journeys.

- **Sector**: Fashion e-commerce
- **Disciplines**: Web platform · Data · Personalisation
- **Practices**: [Product engineering](https://www.winapps.co.in/services/product-engineering/), [Data & analytics](https://www.winapps.co.in/services/data-analytics/), [AI & machine learning](https://www.winapps.co.in/services/ai-ml/)
- **Client**: Under NDA. References available on a call.

## The challenge

A growing fashion and accessories e-commerce business was losing customers to fierce competition: cart abandonment was rising and repeat purchases were falling. Marketing, sales and support each held part of the customer picture, so campaigns were broad and hard to target.

## Our approach

We built a CRM that brings customer data from the storefront, email and support into one profile per customer. Recommendation models drive personalised product suggestions, and marketing teams run automated journeys for abandoned carts, win-backs and loyalty.

The platform is built to handle seasonal traffic peaks, and personal data is handled in line with privacy regulations.

## Architecture

- **Channels**: Storefront, Email, Live chat
- **CRM**: Unified customer profiles, Campaign automation, Support integration
- **Intelligence**: Recommendation engine, Segmentation, Demand insights
- **Teams**: Marketing dashboards, Mobile CRM access

Illustrative architecture, simplified to protect client confidentiality.

## Results

Outcome details for this engagement are shared under NDA. We're happy to walk through results and put you in touch with a reference on a call.

## Stack

- CRM
- Recommendation engine
- Marketing automation

Next case study: [Adaptive learning platform for an online education provider](https://www.winapps.co.in/work/adaptive-learning-platform/) ([Markdown](https://www.winapps.co.in/work/adaptive-learning-platform.md))

## Facing something similar?

A senior engineer, not a salesperson, replies within one business day. NDA available before any detailed discussion.

- [Book a 30-min intro call](https://www.winapps.co.in/contact/)
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- Or message us on [WhatsApp](https://wa.me/917015796830), or call [+91 70157 96830](tel:+917015796830).